Available for new projects Top Rated Plus 100% Job Success

Personal brands that turn
attention into clients.

I plan the content, write the hooks, direct the filming, edit the videos and run the channels. One person who owns the whole system, for founders, coaches and experts on YouTube, Instagram, TikTok and LinkedIn.

Invite me to your job See the recent wins
Panche Petrov
Panche PetrovContent director and growth partner
ID verified
Long form
Short form
100%
Job Success Score on Upwork
Top Rated Plus
Upwork status
29
Upwork contracts
12
Personal brands directed
Client wins

Proof, straight from YouTube Studio.

The platform's own screen, captured inside the accounts I manage, with the numbers circled. Pick a client to see their channel, or click any capture to see it full size.

Henry Wong
Henry Wong, CPA
Wealth Structurist · Canada
0 → 537subscribers on a brand new channel
Henry Wong YouTube Studio, numbers circled

49.5K channel views in three months, and one video that did 9,000 views in 72 hours.

YouTube Studio · 5 Oct 2026
Joni Patry
Joni Patry
Vedic astrologer · Dallas
16.7Mviews in 365 days
Joni Patry YouTube Studio · 365 days, numbers circled

+31.2K subscribers and 1.5M hours watched in the year. About 60 videos a month, long form and shorts, every one titled, packaged and scheduled.

YouTube Studio · 365 days
Joni Patry
Joni Patry
One 28 day window
1.47Mviews in 28 days
Joni Patry YouTube Studio · April 2026, numbers circled

12.6M impressions at a 6.3% click rate and 107.8K hours watched in a single month.

YouTube Studio · April 2026
Sam Kemper
Sam Kemper
Fitness coach · Sydney
748Klifetime views
Sam Kemper YouTube Studio, numbers circled

Two long forms and sixteen shorts a month, scripted, batched and scheduled.

YouTube Studio
Miguel Girones
Miguel Girones
Founder · The First Class Citizen
1.2K → 13.3KYouTube subscribers
Miguel YouTube before, circledBeforeMiguel Girones YouTube · before and after, numbers circledAfter

Instagram went from 25K to 253K followers over the same work. Before and after, both circled.

YouTube · before and after
Chris Dufey
Chris Dufey
Founder · Rainmakers
0 → 246subscribers from zero
Chris Dufey YouTube Studio · lifetime, numbers circled

32,931 channel views on a channel that started from nothing.

YouTube Studio · lifetime
Recent wins

What happened in the last 90 days.

Short case studies from channels I direct right now. Open one to see the proof, the video that broke out and what I changed to make it happen.

Henry Wong
Henry Wong, CPA
Wealth Structurist · Canada · YouTube
Case study · Jul to Oct 2026
0 → 500+subscribers in three months, on a brand new channel
49Kchannel views in the same three months
35Kviews on one video, five weeks after launch

Henry is a Canadian CPA who had never posted a YouTube video. He came to me in July 2026 with no channel and no audience. I built the whole thing: the positioning, the titles, the thumbnails, the editing, the shorts and a weekly publishing rhythm he could actually keep. Five weeks in, one video broke out and brought the first five hundred subscribers with it.

YouTube Long form plus daily shorts
The video that broke out
Thumbnail of Henry's breakout video
35K views · 600 likes · 260+ comments
Record Numbers Are Leaving Canada. Almost Nobody Knows This 1996 Rule.
Posted 27 August 202615 minute long formChannel was 8 weeks old
  1. Day 1A few dozen views, normal for a channel this size.
  2. Day 39,000 views. YouTube picked it up and pushed it to people who had never heard of Henry.
  3. Week 220,000 views. Subscribers went from under 50 to over 300.
  4. Week 332,000 views and the channel crossed 500 subscribers.

What I did on this one: took a story that was already spreading in Canada (a professor's exit tax shock), tied it to Henry's real subject, wrote the title for what people were typing into YouTube, built the thumbnail around his face and one line, and cut shorts from it the same week.

Henry's YouTube Studio analytics with the subscriber count and the breakout spike circled
Straight from his YouTube Studio. Channel analytics, screenshot taken 6 October 2026. The spike is the video above.
Subscribers, from zero to 500+July to October 2026
28Kviews in September alone
1,200hours watched in September
1 in 2viewers in Canada, a third in the US
What I changed
  • Titles written for what people actually type into YouTube
  • Thumbnails built around his face and one short line
  • One long form video every Thursday, cut by my editors, checked by me before it goes live
  • Shorts cut from each video and posted daily on YouTube, Instagram and LinkedIn
  • Timely topics (leaving Canada, CPP, the recession) used as the way into his real subject
  • A weekly call and a weekly report, so he always knows what is happening and why
Sam Kemper
Sam Kemper
Fitness coach · Sydney
InstagramTikTokYouTube
9,121views from 3 reels in one week
4,472views on the top reel, week of 28 Sep

Two long forms and sixteen shorts a month, scripted, batched and scheduled. Short form is the reach, YouTube is the depth.

Vision Twins
Vision Twins
Men's weight loss coaches
InstagramTikTokYouTube
14,778views from 13 pieces in one week
1,708views on the top short, week of 28 Sep

A 262K Instagram account that needed volume with quality. Thirteen pieces a week across three platforms, every one edited by the same small team.

Milan Savov
Milan Savov
Founder, SmartClick · podcast
LinkedInInstagramYouTube
20 + 2shorts and long episodes every month
+2,000%Instagram view growth since the system started

A B2B podcast turned into a weekly schedule: premiere Saturday, full episode Sunday, shorts five days a week, descriptions and timestamps done for him.

Pick your format

Long form or short form?

Most people arrive knowing which one they need. Choose, and the results below filter to the brands I grew that way.

Results

Brands I have helped grow.

Click any brand for the proof: the numbers, the published videos, the scripts, the strategy and the before and after.

12 brands
Coaches and consultantsAgency and SaaS foundersFinance and accounting professionalsHealth and fitness expertsDoctors and clinicsPodcasters and creators
Brand work

Not only personal brands. Businesses that sell.

The same creative strategy, pointed at patients, buyers and customers: what makes them stop, what makes them trust, what makes them book or buy.

Clinic · London

Royal Wharf Clinic

Patient acquisition content for a hair transplant clinic: hooks built on the questions patients actually ask, Reels, YouTube and the thumbnails that get the click.

21K → 256KInstagram followers
10 → 500+inbound leads a month
302videos shipped
Angles and hooksShort formYouTubeThumbnails
Paid social · Insurance

Video ads for an insurance agency

Short form video ads for a US insurance agency: the angles, the hooks and the edits that went into their paid campaigns. The owner reported strong results on the ads and recorded a video testimonial.

Ad conceptsHooksVideo adsTestimonial
Software · United States

Monthly video for a software company

A monthly batch of short form videos for a US software company's brand: one clear idea per video, scripted for the buyer, edited and delivered on schedule.

12videos a month
ScriptsShort formBrand content
Company plus founder

A company brand and its founder

One content system for two brands at once: the company and the founder behind it. Positioning, pillars, the funnel from views to booked calls, and the monthly calendar.

PositioningContent systemFunnelCalendar
What I do

Pick what you need, or take the whole system.

Every service works on its own. Together they compound. Tell me which of these you want when you send the invite.

Content strategy

The plan before the camera turns on. Positioning, content pillars, the funnel from views to booked calls, and a calendar built around your offer.

  • Positioning and audience research
  • Pillars and a 70/20/10 mix
  • Monthly content calendar
See real client strategies →

Scripting and hooks

Scripts built to hold attention. Hook, proof, value, one ask. Written for retention and for the person watching, not for applause.

  • Short form scripts, 35 to 90 seconds
  • Long form outlines and full scripts
  • Hook testing
Read real client scripts →

Creative direction

I direct your filming remotely. Setup, delivery, shot lists and retakes, so the raw footage arrives usable the first time.

  • Filming guides and shot lists
  • Delivery coaching
  • Set, light and framing review

Video editing

Long form YouTube, Reels, Shorts and TikTok, podcast episodes and video ads. Retention first, with a team of editors I have run for years and check myself.

  • Long form and podcast edits
  • Shorts and Reels packages
  • Captions, sound design, motion
Watch published work →

Packaging

Thumbnails, titles and descriptions that earn the click. The difference between a good video and a video that gets watched.

  • Thumbnail concepts and design
  • Title tests and click-through work
  • Channel art and profile polish
Browse real thumbnails →

Channel management

I run the accounts. Scheduling, publishing, comment and DM flow, and a weekly report so you always know what moved.

  • Publishing and scheduling
  • Comment to DM lead flow
  • Weekly and monthly reports
Open the live dashboard →
Panche Petrov
About

One partner, every hat your content needs.

I am a content director and strategist, and I have helped a dozen personal brands grow on social media. Not just editing. I decide what gets made, why it gets made, and how it turns attention into clients.

My work runs the full chain: strategy, scripts and hooks, directing your filming, editing long and short form, thumbnails and titles, scheduling and channel management across YouTube, Instagram, TikTok and LinkedIn.

You work with me directly. For heavier editing volume I bring in editors I have worked with for years, and I stay your single point of contact and the quality check on every deliverable.

Content directorCreative direction, formats, packaging
Content strategistPillars, positioning, funnels
Growth partnerOwning the outcome, not just the tasks
Editor and channel managerLong form, short form, publishing
Experience

Five years of content built to sell.

The same loop every time: research the audience, find the angle that makes them act, write the hook, brief the edit, read the numbers and do more of what works. It is the job of a creative strategist, for creators, founders and brands.

2025 to now

Creative Director and Content Strategist

Content Accelerator Media

Strategy, scripts, creative direction and editing for founders and businesses in the US, UK, Canada and Australia. I run a team of editors and designers, brief every video and own the reporting.

12 brands on this pageTop Rated Plus on Upwork
2023 to 2024

Content Strategist

Nexus Media, for Miguel Girones

Owned the content strategy and hooks for a luxury lifestyle founder. Found the formats that broke out, then built the weekly plan around them.

25K to 253K Instagram in 3 months3.4M views on one video$10K brand campaign
2021 to 2024

Creative Director

Devin Jatho

Creative direction for a short form creator: formats, hooks, packaging and the edit style that carried the account.

30K to 300K Instagram followers
2023 to now

Independent creative strategist

Founders and brands, on Upwork

Strategy and production for independent clients, from a first video to a full content system. Every job, review and payment is verified on Upwork.

0 to 200K+ followers for clients100% Job Success29 contracts
Proof

You are hiring a known quantity.

Everything below is on my Upwork profile, where every job, review and payment is verified by the platform.

Panche PetrovMarketing consultant · Personal branding
Top Rated Plus
100%Job Success Score
29contracts on Upwork
ID and phoneverified by Upwork
Within 24htypical reply time

Top Rated Plus is given to the top 3% of freelancers on Upwork, for consistent results on larger contracts. The person you talk to is the person who does the work.

Open my Upwork profile →

Identity verified

ID and phone verified directly by Upwork. Payments are protected and tracked by the platform.

Certified in the craft

Video Post-Production, University of Colorado Boulder. Video Production, University of Edinburgh. Marketing and Communications, IBMI. Marketing, Northwestern.

Fast, clear communication

A reply within the day, a weekly update, and every number in a portal you can open any time. No chasing.

Process

Simple to start. Built to compound.

1

Discovery

We map your offer, audience and goals. I audit what you have published and where the gaps are.

2

Strategy

You get a content plan: pillars, formats, calendar and the funnel from views to booked calls.

3

Production

I script, direct your filming, edit and package. You show up, record and approve.

4

Growth

Publishing, iteration and a weekly report. We double down on what the data says works.

ScriptsReal client scripts, paired with the published videoOpen → ThumbnailsPackaging that earned the clickOpen → EditingPublished long form and short formOpen → StrategiesThe plan behind each brandOpen → Live numbersClient channels, refreshed weeklyOpen →

Ready when you are.

Send me an invite on Upwork with a note about your goals and the format you want. I reply within the day with an honest take on whether I can help and exactly how I would approach it.

Hire me on Upwork