Real packaging, pulled straight from live channels: client work across five niches, plus thumbnails from the benchmark creators whose packaging playbooks I study. Cards marked Blueprint are benchmarks, everything else is client work.
















































A thumbnail makes exactly one promise. Everything else gets cut.
If the text does not survive a phone feed at arm's length, it goes back to the drawing board.
Expression sells emotion. Every video in a series gets a different one on purpose.
Thumbnail and title are one unit. They never repeat each other, they complete each other.
I handle concepts, design direction and CTR iteration, so packaging becomes a system instead of a scramble.
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